Woolworths Pokies

Supermarket giant Woolworths is combining its liquor and hospitality businesses ahead of a divestment next year but insists it is not trying to distance itself from the gambling industry.

Woolworths new pokies king. A silly, poorly conceived anti-pokies campaign against Woolworths from ‘social activist’ group GetUp! Finished with a resounding fizzle yesterday – but not before.

  • The Woolworths Group proclaims it celebrates “family-friendly values”. Within its supermarkets the company has sought to demonstrate this commitment.
  • Woolworths is the biggest operator of pokies, the most damaging type of gambling, making an outrageous $2.4 billion out of its pokies business over the past 12 years. On average, that's $200 million a year! Woolies generates 11.7% of its annual profit from its pokie business.

Woolies is currently Australia's biggest pokies machine owner through its majority stake in ALH Group, but will merge the hotels, pubs and gaming company with its Endeavour Drinks business by the end of 2019.

It will then separate the new standalone Endeavour Group, which would include the Dan Murphy's and BWS liquor chains, by the end of 2020 through a demerger or other value-accretive alternative.

Woolworths is combining its liquor and hospitality businesses (AAP)

Shares in Woolworths rose by as much as 3.7 per cent after Wednesday's announcement to a more than five-week high of $34.17, and were still 3.22 per cent higher at $33.99 at 1440 AEST.

Woolworths did not say whether it plans to sell or list the new business, although it does expect to retain a minority shareholding whichever route it takes.

Wesfarmers pursued the latter option last year when it divested supermarket chain Coles, retaining a 15 per cent stake as Woolworths' fierce rival listed on the ASX.


Woolworths Pokies Pics

Woolworths has already offloaded its petrol business and said the next separation will simplify its structure and help it focus on its core food and everyday needs markets.

Woolworths Pokies Images

'The board believes that a merger of Endeavour Drinks and ALH followed by a separation, is in shareholders' best interests and will benefit customers and team members of both groups,' Woolworths chairman Gordon Cairns said.

Chief executive Brad Banducci told analysts the sale was not to distance Woolworths from gambling activities, despite the company facing pressure from activists to do so.

'It's not about gaming, it's about helping both businesses unlock their full potential,' Mr Banducci said.

Independent Federal MP Andrew Wilkie was among those to welcome Woolworths' planned exit from Australia's largest poker machine operator.

'Poker machines are a toxic product and any responsible business should have nothing to do with them,' Mr Wilkie said.

'Poker machine money is blood money and it was always unconscionable for one of the country's biggest supermarkets, and most well-known brands, to profit from human misery for so long.'

Ratings agency S&P Global said, while the separation may reduce Woolworth's scale and diversity, the reduced exposure to hotels and gaming 'removed significant regulatory risks and improves the group's perceived social license to operate'.

Woolies is currently Australia's biggest pokies machine owner.

'In our view, the group's Australian and New Zealand food business remains strong,' S&P said.

Endeavour Drinks and ALH together were responsible for more than 30 per cent of Woolworths' earnings in the 2018 financial year, with Endeavour Drinks the group's second-largest contributor after Australian supermarkets in terms of both sales and earnings.

Woolworths Pokies Revenue

The integrated Endeavour Group will include more than 1,500 BWS and Dan Murphy's retail drinks outlets and 327 ALH hotels and neighbourhood pubs.

Other businesses to be included in the merger include Endeavour Drinks' own and exclusive brands business, Pinnacle Drinks; Langton's, a fine wine auction and retail business; Cellarmasters, a wine subscription business; and an 8.7 per cent stake in ALE Property Group.

The separation will leave Woolworths owning Australia's No.1 supermarket chain, New Zealand's Countdown supermarkets, and the Big W department stores.

Bruce Mathieson Group, the junior partner in the ALH joint venture that includes hotels and pokies, will swap its 25 per cent stake for a 14.6 per cent interest in the new Endeavour Group.

Woolworths chief financial officer David Marr will switch to a chief operating officer role to oversee the project, with Stephen Harrison taking over as CFO on August 1.

Woolworths Group has been under serious scrutiny in the public eye and behind the door of shareholder meetings for more than a few months. The company and its pokies have been the target of much consternation, most notably Woolworths’s ties to the Australian Leisure and Hospitality Group (ALH).

Woolworths Group Investigation


Internal investigations have been ongoing since 2018. That’s when a whistleblower alleged that staff at Woolworths supermarkets across nearly two dozen locations had been offering special service, including free drinks to gambling customers in order to keep them at the slot machines longer.

ALH Group, the company that operates tens of thousands of pokies and of which Woolworths owns 75%, admitted to mismanagement. Some employees were fired, others were disciplined, and new training was offered to all staff.

But it wasn’t enough.

One of Woolworths’ primary shareholders, Perpetual Investments, pressured the company to remove all pokies from Woolworths-associated establishments. The investment firm called the pokies a threat to Woolworths’ entire brand and reputation.

Another investigation ensued due to complaints stemming from 2017. The New South Wales Independent Liquor and Gaming Authority subsequently stepped in to conduct its own investigation. It was a far-reaching and comprehensive one that inquired about pokies at numerous venues.

Big Woolworths Group Decision

The pressure did work.

Reuters reported last week that Woolworths will combine its drinks and pubs units as a spin-off and focus more intently on its core business.

In what it is calling a demerger, the company will offer a standalone operator called Endeavor Group for investment that will operate 1,500 liquor stores and 327 pubs. That figure represents approximately 30% of its business. The worth of that business will be approximately A$10 billion. The purpose is to reduce Woolworths’ reliance on slot machine revenue, resorting back to the family-focussed brand it once was.

The company also has the option to pursue a “value accretive alternative,” such as a trade sale, which would happen – if pursued – sometime in 2020.Woolworths CEO Brad Banducci said:

“We did it to unlock potential, not to avoid issues.” He added that the intention is to simplify both businesses to better compete with competition from internet retailers. “There will be more simplicity, which will lead to more agility”.

Banducci claims the move has nothing to do with investor concerns over gambling. Or the NSW Liquor and Gaming Authority investigation, for that matter. He says those issues have been and continue to be addressed responsibly and within the inner workings of the business.

Problem Not Solved?

Many analysts do not believe the move is enough. They also believe investors will not respond in the way Woolworths is likely hoping they will. Clime Asset Management Portfolio Manager David Walker noted: “A significant proportion of the world’s funds under management that would invest in this stock is concerned about its ownership of hotels and poker machines. Whether that’s the intention or not, it just removes a hurdle”.

ABC News reported that the move is a start in the eyes of the Alliance for Gambling Reform. This is one of the primary organizations pushing for changes at Woolworths. Spokesperson Stephen Mayne, who is also a shareholder activist, said: “This is a globally significant development for the gambling divestment movement, not until Rio Tinto getting out of coal.”

Mayne pointed to statistics that show Australians as the world’s biggest gamblers. They reportedly lose $24 billion each year in various forms of gambling. He said Woolworths “is responsible for about $1.5 billion of this through its 12,000 gaming machines in 286 hotels across Australia.”

Market Approves

The Australian Securities Exchange tells a different story than wary investors. Stock prices have gone up consistently, especially so after the news of the demerger.

The price dipped as low as $28.35 in February, before briefly climbing up to $34.82 in May. However, Woolworths Group Limited jumped from $32.92 to $34.03 upon this announcement. Tank trouble 4 6969. Since July 2, it has not dipped below $33.90.

It is unclear as to how much longer the NSW Liquor and Gaming Authority will continue its investigation. When and if it releases its results, this may prompt more action from Woolworths. Still, the demerger might be enough to satisfy most investors and much of the general public.

Woolworths Cookies

If the stock market response is any indication, Woolworths made a smart move. It should thus keep its pokies and groceries separate and apart going forward.