Safer Gambling

  1. Safer Gambling Commitments

Take a Safer Approach to Gambling. Gambling too often or playing for the wrong reasons, can lead to experiencing gambling harms. Tips to Keep Your Gambling Safe. Problem Gambling Factors. Find out why some groups are more likely than others to develop a gambling problem. What is 'safer gambling'? Gambling is a form of entertainment that you pay for. This means that you are handing over money for something which should be fun, and which will last for a finite length of time - like buying a cinema ticket.

Course Overview:

This course will focus on the context of safer gambling and gambling related harm. It will also delve into the wide range of techniques and skills available to customer support professionals in the Gambling sector when interacting with customers. In addition, training will be provided on the use of Brief Intervention Techniques and generic communication skills that are relevant to the Gambling sector.

Safer Gambling

Course Outline:

– Introductions
– Safer gambling in a context
– Overview of gambling related harm
– Affordability in gambling
– Regulatory requirements and how to enact them
– Role and responsibility of the operator
– Supporting your customers
– Brief Intervention techniques (BIT)
– Ambivalence and changing behaviour
– Communication skills

Target Audience:

Customer support professionals (and others engaged in regular direct communication with customers) in the Gambling sector. How to use mobile credit on google play.

Learning Outcomes:

The in-depth course offers a wide range of techniques and skills to be used in interactions with customers, including improvement of communication skills and development and training on Brief Intervention Techniques.


The course attendees should be regularly engaged in direct communication with customers in the gambling sector.

Date: 28/01/21

Time: 10am (CET) – 3pm (CET)

In view that the course will be held online, the sessions will be split as follows:
– 10am -11am (+15 mins break) – 11:15am – 12:15am (+30 mins break) – 12:45pm – 1:45pm (+15 mins break) – 2pm -3pm

Venue:Live online session – details of how to join the meeting will be sent once registration is complete


* Kindly note that a discount of 10% on the fee is provided for bookings of 2 persons or more from the same entity.


Malcolm Bruce, Director, Gambling Integrity

Malcolm Bruce is Founder and Director of ‘Gambling Integrity’ and has extensive international experience advising and training on Responsible Gambling and consumer protection with governments, regulators and companies. His previous gambling related roles have included Director of Corporate Responsibility for Betfair and Chief Executive of the Responsibility in Gambling Trust (before it became known as GambleAware). He also runs a consultancy in Organisational Ethics and Leadership. Besides he is involved in G4 training and accreditation / certification projects


“This course has been professionally and efficiently organised and very entertaining to participate in. Highly impressed by the expertise and training style of the tutor, Mr. Malcolm Bruce, particularly the way he made the sessions highly interactive by initiating a lot of knowledge sharing and role playing between participants. Overall very educative, fun and sensitizing, and, as a Compliance officer, it has definitely helped me to support our RG officers better.

Looking forward to the next one!”

– Ms. Gabriela Baloi, Senior Legal and Compliance Officer at Multilotto

Course Features

  • Guided Learning5 Hours
  • LanguageEnglish
  • AssessmentsNot Applicable

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At Entain, safer gambling is 24/7/365. We're Changing for the Bettor every day.

Which is why we're opening up about how everyone at Entain plays their part to prevent problem gambling.

We’re working to make sure all gambling is responsible gambling. In our industry we’re at the top of the pack, achieving industry firsts in keeping gambling fun for everyone who wants a flutter. We know that safer gambling is everyone’s responsibility. Not just the customer’s.

In 2020 we were recognised as the Safer Gambling Operator of the Year at the industry’s premier awards event, the EGR Operator Awards, with the independent judging panel recognising Entain’s leadership on the issue. We also picked up the title of Socially Responsible Sportsbook of the Year from leading industry publication, SBC.

Changing for the Bettor

Our award-winning global safer gambling strategy - ‘Changing for the Bettor’ - is designed to establish Entain as the safest, most trusted and enjoyable betting operator in the industry, and is built on seven key principles:


We're taking steps to ensure that our customers can rely on us to support them, starting with our research project to help the industry understand and spot problem gambling behaviours. Check it out here.

Keep an eye on our Life @ Entain blog to see regular news on how we're working to learn, educate and promote change in our business, and industry.

Our Changing for the Bettor strategy is all about constantly learning and seeing where we can do things better, so we’re pleased to be able to use our expertise in this area to make gambling safer.

Safer Gambling Commitments